We are seeking a visionary B2B eCommerce platform leader who has successfully transformed a traditional eCommerce business into a best-in-class digital commerce ecosystem. This role requires a blend of strategic leadership, technical expertise, and business acumen to drive innovation, scalability, and customer-centric growth in a rapidly evolving digital landscape.  
Own and scale the tech-touch / self-service motion across the bowtie funnel. You’ll architect a cloud-native, API-friendly, self-service growth engine, orchestrate AI-driven personalization, and deliver an omnichannel experience that converts, activates, and retains customers while accelerating online ARR. 
Key Responsibilities 

• Develop and execute growth strategies for self-service and tech-touch channels across the customer lifecycle.
• Optimizethe digital funnel to increase acquisition, activation, and retention.
• Design and implement data-driven experiments to improve conversion rates and customer engagement.
• Collaborate with Product, Sales, and Customer Success teams to align growth initiatives with overall businessobjectives.
• Leverage analytics to identify opportunities and measureimpactof campaigns.
• Own marketing automation, personalization, and self-service onboarding flows.
• Set up andmaintaina scalable reporting and analytics dashboard to track funnel performance, calculate ROI, andprovideactionable insights for growth optimization.

Impact You’ll Drive: 

• Digital commerce modernization: Turn fragmented journeys into a best‑in‑class, self‑service, API‑driven platform experience
• Revenue & scale: Grow the online business with repeatable playbooks
• Omnichannel alignment: Stitch marketing automation, website, marketplaces, and field/partner motions into one coherent growth system

 
What We’re Looking For 

• Proven experience in growth marketing, ideally in B2B SaaS orlogisticstech.
• Strong understanding of digital funnels, marketing automation, and self-service strategies.
• Expertise indata analytics, A/B testing, and performance optimization.
• FamiliaritywithtoolslikeHubSpot,Intercom, MS365,,orsimilarplatforms.
• Creativethinker with a test-and-learnmindset and a passion for scaling online businesses.

 
What You’ll Do 

• Architect theselfservicefunnel: Define ICPs, journeys, and messaging; build onboarding, activation, and expansion loops that scale. 
• Run experimentation at pace: A/B and multivariate testing across pages, pricing, packaging, and paywalls; deployAIdrivenrecommendations to lift conversion and LTV. 
• Own growth automation: Implement lifecycle flows (acquisition → activation → retention → expansion) using HubSpot/Marketo +Microsoft DynamicsCRM; instrument events & attributionendtoend.
• Lead omnichannel & marketplace growth: Integrate industry B2B marketplaces (catalog sync, pricing, order management) toacquirenetnew, expand internationally, and boost visibility. 
• Partner across Sales & CS: Align with field sales and indirect/channel teams to ensure consistent product info, pricing, promotions,and handoffsfor larger enterprise accounts. 
• Measure and maximize performance: Ship dashboards for CVR, activation, payback, CAC, LTV, NRR, ARR viaselfservice, marketplace ROI; iterate fast on insights.