You will own end-to-end field marketing across the Benelux region, designing and orchestrating high impact events (online and offline), multitouch promotional plans, and localized campaigns that move prospects from awareness to qualified pipeline. This role combines strategic campaign leadership and hands-on execution in close alignment with priority verticals, target accounts, and sales goals. 

Event & Experience Ownership 

• Conceptualize, plan, and execute theend-to-endevent program(online webinars,in-personevents, partner activations), including goal setting, audience targeting, agenda design, runofshow, staffing, and post-event followup.
• Ownevent budgetsand ROI tracking; actively managespend, negotiate with vendors, and measure impact against pipelineobjectives.
• Integratevalue-adding elements(e.g., partner involvement, PR, customer stories, thought leadership) to elevate program quality and reach.
  

Multi-Touch Promotion & Communications 

• Build and runintegrated promotional plansfor all field activities (organic social, newsletters, PR/Comms), ensuring channel mix, frequency, and message discipline support campaign goals.
• Ownfull-cycle communications(internal & external): timelines, stakeholder updates, briefings, and content approvals to keep execution on track andbrand consistent.
  

Campaign Strategy & Alignment 

• Define regionalcampaign strategyin lockstep with priorityverticals, named/target accounts, and quarterly/annualsales objectives; translate strategy into executable plans with clear milestones.
• Partner with Sales, SDR, Partner Marketing,SolutionMarketing, andContent Marketingto ensuremessageandmarket fitand consistent storytelling across touchpoints.
  

Team Accountability & Ways of Working 

• Maintain milestone discipline: ensuredeadlines are met, risks are surfaced early, and adjustments are made proactively.
• Safeguardbrand and visual identityacross all promotions; apply approved terminology and tone in every asset. 
• Keep informationflowing:regular updates to internal and external stakeholders; crisp debriefs and retros after major activities.
  

Role in Lead-to-Cash 

• Ownevent and local engagement touchpointsto generate awareness and demand across the region.
• Planmultitouch campaignsthat drivetop,mid,and bottomoffunnel progression—converting engagement intotangible pipeline impactin strong partnership with Sales.
  

Outcomes & Success Metrics 

• Pipeline impact:influenced and sourced pipeline from field activities; conversion rates from event registrants to opportunities.
• Event performance:attendance vs. target, ICP fit, cost per lead, follow-up completion, opportunitycreationand velocity.
• Campaign effectiveness:reach and engagement across channels; MQL→SQL progression; accountlevel engagementliftin named lists.
• Operational excellence:ontimedelivery against plan, budget adherence/ROI, stakeholder satisfaction scores, compliance with brand and comms guidelines.