Your mission
- Partner Strategy Development: Develop and implement comprehensive partner marketing strategies to support business growth and achieve joint objectives with key partners.
- Program Management: Plan, execute, and manage joint marketing programs and campaigns, including co-branded content, events, webinars, and other promotional activities.
- Relationship Management: Build and maintain strong relationships with key partner stakeholders to ensure alignment on marketing initiatives and maximize collaboration opportunities.
- Content Creation: Work with partners to create co-branded and joint content that drives engagement and generates leads. Ensure content aligns with both partners’ brands and marketing goals.
- Partner Portal Utilization: Leverage partner portals effectively to manage and distribute marketing assets, track partner engagement, and facilitate communication. Ensure partners are trained and supported in using the portal to maximize its benefits.
- Performance Tracking: Monitor and analyze the performance of partner marketing programs. Use data-driven insights to optimize strategies and report on ROI and key metrics.
- Market Research: Conduct research to understand market trends, partner needs, and competitive landscape to inform marketing strategies and identify new partnership opportunities.
- Collaboration: Work closely with internal teams (e.g., Sales, Product, Corporate Marketing) and external partners to align marketing strategies and share best practices.