Your mission

• Partner Strategy Development: Develop and implement comprehensive partner marketing strategies to support business growth and achieve joint objectives with key partners.
• Program Management: Plan, execute, and manage joint marketing programs and campaigns, including co-branded content, events, webinars, and other promotional activities.
• Relationship Management: Build and maintain strong relationships with key partner stakeholders to ensure alignment on marketing initiatives and maximize collaboration opportunities.
• Content Creation: Work with partners to create co-branded and joint content that drives engagement and generates leads. Ensure content aligns with both partners’ brands and marketing goals.
• Partner Portal Utilization: Leverage partner portals effectively to manage and distribute marketing assets, track partner engagement, and facilitate communication. Ensure partners are trained and supported in using the portal to maximize its benefits.
• Performance Tracking: Monitor and analyze the performance of partner marketing programs. Use data-driven insights to optimize strategies and report on ROI and key metrics.
• Market Research: Conduct research to understand market trends, partner needs, and competitive landscape to inform marketing strategies and identify new partnership opportunities.
• Collaboration: Work closely with internal teams (e.g., Sales, Product, Corporate Marketing) and external partners to align marketing strategies and share best practices.

Your profile

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience:
  • 3-5 years of experience in partner marketing, channel marketing, or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
  • Proven experience in developing and managing successful partner marketing programs and campaigns.
• Language Skills: Fluency in English and German, both written and spoken.
• Skills:
  • Strong ability to build and manage relationships with partners and stakeholders.
  • Excellent communication, negotiation, and presentation skills.
  • Proficiency in marketing automation tools and CRM systems (e.g., Microsoft Dynamics, Eloqua).
  • Experience in creating and managing content for joint marketing initiatives.
• Analytical Skills:
  • Ability to analyze marketing performance data and make data-driven decisions.
  • Experience with performance tracking and reporting tools.
• Technical Proficiency: Familiarity with content management systems (CMS) such as Drupal or WordPress and email marketing platforms (e.g., Eloqua) is a plus.
• Attributes:
  • Strategic thinker with strong organizational and project management skills.
  • Customer-focused with a passion for understanding and meeting partner needs.
  • Proactive and self-motivated with excellent time management and multitasking abilities.

Why us?

You can find our benefits here: PTV Logistics Employees Benefits | PTV Logistics

Further information

Company: PTV Logistics GmbH
Contract: unlimited contract, 40h / week
Location: Karlsruhe, Germany

Contact Person

Lena Kary
Talent Acquisition Partner
+49 721 9651-0

About us

PTV Logistics - a leading global software company for transportation logistics! 
We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice! 
Interested? Then take a look at our website: https://www.ptvlogistics.com/en