Content Marketeer (m/f/d)

Festanstellung, Vollzeit · Karlsruhe

Your mission
  • Storytelling & Content Creation: Craft compelling, customer-centric content that tells a story and engages our target audiences. Develop content for various platforms, including blogs, whitepapers, case studies, social media, and email campaigns, with a focus on creating narratives that resonate with our audience.
  • Demand Generation: Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
  • Cross-Departmental Collaboration: Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content. Ensure content reflects a deep understanding of customer needs and pain points.
  • Regional Team Coordination: Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
  • Content Optimization: Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
  • Market Research: Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
  • Content Management: Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.
Your profile
  • Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Experience:
    • 2-5 years of experience in content marketing or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
    • Proven track record of creating impactful content that drives demand and supports marketing objectives.
  • Language Skills: Fluency in English and German, both written and spoken.
  • Skills:
    • Exceptional storytelling abilities with a strong portfolio of customer-centric content.
      Excellent writing, editing, and proofreading skills.
    • Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
    • Strong understanding of content management systems (CMS) such as WordPress, Drupal.
    • Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
    • Ability to craft content tailored to different audiences and platforms.
    • AI Utilization: Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
  • Collaboration:
    • Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
    • Strong interpersonal skills for building productive relationships with diverse teams.
  • Analytical Skills: Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
  • Technical Proficiency: Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
  • Attributes:
    • Creative and strategic thinker with excellent organizational skills and attention to detail.
    • Customer-centric approach with a passion for understanding and addressing audience needs.
    • Self-motivated with strong time management and multitasking abilities.
  • Preferred Qualifications: Experience in B2B SaaS and/or Transport & Logistics sector.
Further information
Company: PTV Logistics GmbH
Contract: unlimited contract, 40h / week
Location: Karlsruhe, Germany
Contact Person
Lena Kary
Talent Acquisition Partner
+49 721 9651-0
About us
PTV Logistics - a leading global software company for transportation logistics! 
We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice! 
Interested? Then take a look at our website: https://www.ptvlogistics.com/en
Wir freuen uns auf dich!
Danke für dein Interesse an PTV Logistics! 
Bitte fülle für uns das Formular aus, damit wir erste Infos zu dir erhalten. Falls du Schwierigkeiten mit dem Upload deiner Unterlagen hast, wende dich gerne an career@ptvlogistics.com
Dokument wird hochgeladen. Bitte warten Sie.
Fügen Sie alle erforderlichen (mit einem * gekennzeichneten) Angaben hinzu, um Ihre Bewerbung abzusenden.