Your mission

• Storytelling & Content Creation: Craft compelling, customer-centric content that tells a story and engages our target audiences. Develop content for various platforms, including blogs, whitepapers, case studies, social media, and email campaigns, with a focus on creating narratives that resonate with our audience.
  
• Demand Generation: Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
• Cross-Departmental Collaboration: Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content. Ensure content reflects a deep understanding of customer needs and pain points.
• Regional Team Coordination: Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
• Content Optimization: Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
• Market Research: Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
• Content Management: Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.

Your profile

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience:
  • 2-5 years of experience in content marketing or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
  • Proven track record of creating impactful content that drives demand and supports marketing objectives.
• Language Skills: Fluency in English and German, both written and spoken.
• Skills:
  • Exceptional storytelling abilities with a strong portfolio of customer-centric content.
    Excellent writing, editing, and proofreading skills.
  • Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
  • Strong understanding of content management systems (CMS) such as WordPress, Drupal.
  • Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
  • Ability to craft content tailored to different audiences and platforms.
  • AI Utilization: Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
• Collaboration:
  • Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
  • Strong interpersonal skills for building productive relationships with diverse teams.
• Analytical Skills: Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
• Technical Proficiency: Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
• Attributes:
  • Creative and strategic thinker with excellent organizational skills and attention to detail.
  • Customer-centric approach with a passion for understanding and addressing audience needs.
  • Self-motivated with strong time management and multitasking abilities.
• Preferred Qualifications: Experience in B2B SaaS and/or Transport & Logistics sector.

Why us?

You can find our benefits here: PTV Logistics Employees Benefits | PTV Logistics

Further information

Company: PTV Logistics GmbH
Contract: unlimited contract, 40h / week
Location: Karlsruhe, Germany

Contact Person

Lena Kary
Talent Acquisition Partner
+49 721 9651-0

About us

PTV Logistics - a leading global software company for transportation logistics! 
We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice! 
Interested? Then take a look at our website: https://www.ptvlogistics.com/en